2010
Bain & Company
Strategy consulting after BITS Pilani. Learned how to structure ambiguity and kill bad ideas early.
Founder · Poker player · AI systems builder · London
I keep ending up in industries where people need to make important decisions with bad information — temples, healthcare, poker, visas. The surface changes every few years. The underlying problem doesn't: trust is expensive and most systems make it harder, not easier.
BITS Pilani → Bain & Company → OnlinePrasad → PokerStars India → London
Strategy consulting after BITS Pilani. Learned how to structure ambiguity and kill bad ideas early.
Left Bain to build one of India's first religion-tech companies. Prasad delivery, temple operations, darshan ticketing, spiritual travel. Partnered with 50+ temples. Raised multiple rounds. Built Zevotion for verified religious products. Eventually bought back shares from 25+ investors and moved on.
Religious travel operations and health-tech second opinions. Different industries, same problem: people making high-stakes decisions with low-quality information.
Professional player, PokerStars India ambassador, National Poker Series representative, commentator, coach, YouTube creator. Poker rewired how I think about decisions, variance, and emotional control.
Running The Primed Life from London. Building AI-native operations for service businesses. Running ShachiMall for UK/US visa consulting. Angel investing, founder advisory, and building AI tools for poker analysis.
I started playing recreationally and it consumed me. Not the gambling — the decision-making. Poker is the purest training ground for thinking under uncertainty: incomplete information, emotional pressure, outcomes that constantly lie to you about the quality of your process.
That thinking now runs through everything I do — how I evaluate startups, build systems, coach founders. The lesson that changed me: the decision can be right even when the outcome is wrong.
Dhoni's captaincy, cricket, poker, and startups — why outcomes are noisy but process is where the edge lives.
AI audits, CRM automation, workflow systems, web development for service businesses. The thesis: most service businesses are sitting on operational gold and don't know it.
hello@theprimedlife.com →UK/US visa preparation — DS-160 reviews, interview coaching, application systems. High-stakes, high-trust work. Shachi Mall leads the domain expertise.
shachimall.com →Angel investing, founder advisory, poker coaching. Common thread: judgment under uncertainty, execution discipline, knowing when to fold.
LinkedIn →London-based, originally from India. Father, traveller, poker regular. I think in bets, build in sprints, and figure things out by doing them.
AI implementation · founder advisory · visa education · poker coaching · commentary · media · something worth discussing.